Resources

SignalFox book · 80 pages

What happens before a buyer reaches your website?

Your dashboard tells you what visitors did after they arrived. This 80-page book helps you investigate how buyers discover businesses and decide where to focus your next 30 days.

For founders and marketing leads who want a practical way to investigate discoverability.

Cover of The Invisible Customer Problem
The Invisible Customer Problem

What you’ll do

  • Run a 15-minute visibility self-assessment.
  • Separate observations from conclusions before changing your website.
  • Build a 30-day action plan with an owner and a way to check progress.
Preview the book

The self-assessment, evidence ladder, and four-week plan from the book.

The 15-minute self-assessment chapter illustrationThe evidence ladder illustrationThe four-week action plan illustration

Get the free book

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Want a diagnosis for your own website? SignalFox reviews public website evidence and suggests starting actions. The optional US$57 complete report adds implementation guidance.

Inside the book

  1. The Customers You Never Knew You Lost

    Recognize the blind spot in metrics that begin after buyers find you.

  2. How Buyers Actually Discover Businesses

    Follow the places buyers research and compare options.

  3. Why Competitors Get Recommended

    Look at the information that makes alternatives easier to evaluate.

  4. The 15-Minute Visibility Self-Assessment

    Start a small investigation using search, AI answers, and competitor evidence.

  5. What Your Results Actually Mean

    Use the evidence ladder to separate a clue from a supported explanation.

  6. From Guesswork to an Action Plan

    Assign an owner and put one practical improvement into a 30-day plan.