Resources
Quick Action Guide 02
Do your customers search using the words on your website?
Customers often describe the problem they need solved in different words. Use this worksheet to find phrases you can put to work on a real page.
For owners and marketers reviewing the language on a homepage or service page.
What you’ll do
- Start with a problem customers describe in their own words.
- Collect three searches someone could use to find a business like yours.
- Choose one phrase that fits what you actually offer.
Preview an inside page
Page 3 gives you space to record three customer searches.
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